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The 2026 car on display at the SPE ACCE conference, September 2026

Subsystem 04 of 13

Business Development

Budgeting, sponsorship, marketing, cost reports and project management, driven by Engineering and Ivey Business students working side by side. Business Development also prepares the cost and business case events at competition.

Our capabilities

Business Logic Case
Project Management Reports (FH+E), Business Case Presentations (FE), Cost Reports (FE)
Junior subsystems
Commercial acquisition, Media management, Website and marketing, Team operations
Reach
100,000+ digital impressions per month

Changing for 2027

Introducing WFR's first video documentary
Launching public merchandise
Revamping the sponsorship package for 2027
Studying the financial feasibility of future R&D
Growing Business Development to more than 20 members
Welcoming students from a wider range of degrees
Restructuring the team so subsystems work together
Sponsor logos on the bodywork of the 2026 car

In the making

How it works

On the BD team, a variety of aspects of the team are handled: Sponsorship, Media, Website and Operations, all of which are junior subsystems. The BD team focuses on bringing WFR to the next step outside of the engineering scope, such as visual outreach to the public, static event scoring at competition, annual revenue acquisition, sponsorship acquisition, team relations and future year planning, all pushing WFR to the finish line without building a single piece of the car.

WFR26E, car 105, side-on on a stone plaza in front of stone steps, a team member standing behind it

Build the next one.

Recruitment is open. You do not need to be an engineer or know anything about racing. Bring your curiosity and we will teach you the rest.

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