On the BD team, a variety of aspects of the team are handled: Sponsorship, Media, Website and Operations, all of which are junior subsystems. The BD team focuses on bringing WFR to the next step outside of the engineering scope, such as visual outreach to the public, static event scoring at competition, annual revenue acquisition, sponsorship acquisition, team relations and future year planning, all pushing WFR to the finish line without building a single piece of the car.

Subsystem 04 of 13
Business Development
Budgeting, sponsorship, marketing, cost reports and project management, driven by Engineering and Ivey Business students working side by side. Business Development also prepares the cost and business case events at competition.
Our capabilities
- Business Logic Case
- Project Management Reports (FH+E), Business Case Presentations (FE), Cost Reports (FE)
- Junior subsystems
- Commercial acquisition, Media management, Website and marketing, Team operations
- Reach
- 100,000+ digital impressions per month
Changing for 2027

